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Built to Last –
Why Jalando Customers Keep Coming Back

Home / Case Studies / Built to Last – Why Jalando Pizza Customers Keep Coming Back

A Warm Oven and a Familiar Name

It’s not every day you buy an oven and end up with someone’s phone number saved in your contacts—unless, of course, you bought it from Jalando.

In a quiet pocket of the outer suburbs, past the polished showrooms and online-only giants, Jalando Pizza Ovens has found its place not through flash but through something simpler: people. People who remember your name, who walk you through the techniques of curing your pizza oven, and who – if the stories are anything to go by – still answer your questions long after the first pizza has been served.

Take Mabel Quai Hoi. She did the usual due diligence—compared brands, visited a few showrooms. What won her over wasn’t just the oven, though she’s more than happy with her JA70 in a fibreglass finish. It was the honesty. “They gave great advice on what would work for us,” she says. “Delivered everything as promised, threw in some starter gifts. Even included recipes.”

It’s a detail that keeps coming up. Not the specs, but the stories.

Suzanne points at that customer satisfaction is her major priority. “I want my customers to be happy because every customer becomes part of the Jalando family. When they’re happy, I know we’ve delivered more than a product – we’ve delivered an experience.” 

When You Leave the Oven Behind but Keep the Connection

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Matthew Loughnane saw first-hand how much of a drawcard the oven was when he was CEO at Kew Golf Club, Matthew explains. “It wasn’t just about the food—it changed the way people engaged with the club. It became a social hub, a reason to stay longer, to gather, to enjoy the atmosphere. After leaving Kew Golf Club and making the move to Yarra Yarra Golf Club as General Manager, there was no hesitation, a Jalando oven was going on the menu.

“The staff at Jalando Pizza Ovens were fantastic in taking our culinary offerings and member experience to the next level. Their service was second to none.”

And it wasn’t just for business. Matthew even bought a Jalando JA70 oven for his own home, bringing the magic of wood-fired cooking into his own backyard.

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Kim Dacosta says the personal touch made a real difference to her purchase choice “Sure, we could’ve gone with a hardware store,” she says. “But we wouldn’t have had the same personal service.” There’s a kind of comfort in returning to the same voices, the same guidance. No call centre queues. No having to explain yourself twice.

A Four-Hour Trip and No Complaints

Mel Moore lives four hours away from Jalando’s showroom. She was mid-renovation when her oven arrived, and yet the process felt effortless. “Logistics were all arranged and sorted,” she says. “We still have support whenever we need it.”

Mel’s story might not sound dramatic, but that’s the point. It’s not about drama—it’s about things working the way they should, even when the distance is far and the timing isn’t ideal.

Familiar Names and Quiet Advice

Tony Williams had already owned a pizza oven before, but when it came time to upgrade, he was looking for something more—something that didn’t come with a box store barcode. “Damian went above and beyond,” he says. “Set up help, after-sales support—it made all the difference.”

There’s a pattern here. Not of big gestures or marketing slogans, but of a slow-building trust. A network of small details that add up to something solid.

A Handshake That Lasts Beyond the Sale

Ask around and you’ll find that Jalando’s customers aren’t just there for the oven. They’re there for the part that comes after. For the knowing nod when they say they’re thinking of trying a new dish next weekend. For the reassurance that someone’s still on the other end of the line if the pizza comes out too black on one side.

“It’s our forever pizza oven,” Mel says. But maybe what really makes it last isn’t just the firebrick—it’s knowing you’re not learning it alone.

Who is Jalando anyway?

Jalando is a family-run business, with family values deeply embedded in its identity—even the name itself is a blend of owner Suzanne Lee’s sons, James and Orlando.

Suzanne and her husband Damian are passionate about food and hospitality, often marking special occasions with gatherings centred around their own wood-fired pizza oven. Their genuine commitment to creating a positive customer experience has built a loyal customer base and a strong reputation for service.

Wendy Lawton, a valued team member for nearly five years, brings analytical expertise and a keen eye for detail, ensuring each customer receives the right product tailored to their needs.

The newest member of the team, Roberta D’Antonio, leads the marketing efforts with a focus on customer feedback and user experience—aiming to reflect the same satisfaction and quality that current customers enjoy.

Visit the Jalando team at 23 Reserve St, Preston, or contact them at 0459 226 949 to experience their exceptional service firsthand.